... the results are in!
The SECU Board's Strategic Scorecard for 2024:
😎😎 Notes: SECU Board goals as compared to year-end December, 2023:
1) Expense/Asset: the range has been increased from 2.50% to 3.00%, the target increased from 2.00% to 2.50%.
2) Asset Growth: the growth target has been reduced to 0% from 4.50%.
3) 3+ Month Delinquency: 81% above Board target.
4) Net Chargeoffs: at target .60%, remains 3x above historical levels.
... can't argue with success!
😎 Yesterday a commenter mentioned: "We didn't run a super bowl ad, haven't changed the logo or sponsored a stadium. Several folks asked what "sponsored a stadium" meant? Here's an example:
"Live Nation Friday announced a multi-year agreement with North Island Credit Union for the naming rights of the Chula Vista venue formerly known as the Mattress Firm Amphitheater [can't make this stuff up!]."
“As we were exploring new avenues to support our community, bring more benefits to our members, and extend our brand awareness, the incredible opportunity to partner with Live Nation at this local venue proved to be a natural fit for both of our brands,” said Steve O’Connell, president and CEO
“Together, through the power of live music, we will integrate their brand in authentic ways throughout the venue so they can establish even more meaningful connections with members who have an affinity for live music.”
"North Island Credit Union will also be on-site during the concert season from April to October to maintain engagement with concertgoers."
"Incredible Opportunity" to "extend our brand awareness" and "maintain engagement"! - Got that? Sounds like a strategic plan!
