Friday, March 10, 2023

Misstatements "Every Single Day"? - Pinocchio #5

 To: SECU Board of Directors

Dear Chairman.

Don't give up, this certainly can't go on forever!...and I'm increasingly certain it won't. to point out to you another one of those casual misstatements made to the SECU membership, which seem to be muliplying like a fluffle of rabbits in heat. This one can be found on your Fireside Event - Full video.  


Fireside Event - Full  (22:43)

"I have yet to visit a branch that doesn't turn people away every single day who want to do business with us." 


Know that "showing your work" on your estimates is against your principles, but in the interest of transparency try this. SECU has 250+ branches and is open @ 250 working days a year at each branch. So, if each branch turned away just 1 person "every single day" as claimed, that would mean 62,500 folks  (250 daily branch requests x 250 days = 62,500 people asked). 

Mr. Ayers, do you and the SECU Board stand by the accuracy of that statement?

Now before you "mess-up" (again) an answer "yes" incorrectly:

  • Did you know that being asked by a CEO at a public meeting "to raise your hand" is not considered a valid statistical sample?
  • Are you aware that not raising your hand when "asked" by your CEO at SECU may be considered a violation of the new "Code of Ethics" - and could get you canned?
  • Are you aware that SECU marketeers have conducted no, none, nada market research on this topic?
  • Are you aware that each of those "alledged" (just threw that in for the numerous lawyers on the Board and for "legal") people who came to the branch could have all joined LGFCU? So no one should ever be turned away.

Oh right, I forgot that you screwed up that 40-year working relationship with some sort of not "formal" proposal to merge them out of existence.  

Rural North Carolina is holding its breath awaiting your next great idea to help them out...                                               


  1. The "who moved my cheese" leader at SECU just moved your blog into never-never land at SECU. So keep up the good work.

  2. Oh! Jim Hayes feeling must be hurt because the blog is blocked at SECU. I guess in his self diagnosed genius mind he failed to realize that everyone has a cell phone with internet access.

  3. Yep someone here is worried for sure!

  4. Several months ago the CEO sent out one of those mass communication emails that he was putting a workout gym in at headquarters and before employees started complaining, to just get over it. Does anyone know if the gym has been completed? If so, how much are "membership dues"?

    1. It was completed, and rarely used. Not sure about dues.

  5. As a current employee and (old timer) I want to say thank you to our past leadership for helping us fight! Folks we have never lost our groove! Trust and respect is earned and there is neither in our current leadership! I am tired of hearing find your passion! Leigh (she,her) we are in our passion! Remember your roots and your servant heart! Our current leadership (3 tiers deep of friends) care nothing about the staff, our members or the credit union! They are looking for another line on their resume and will be gone; they have no loyalty to credit union or our membership! We have to let our voices be heard and join the fight! Take to twitter, instagram and of course LinkedIn! Email our board members and let them know how you feel! We are in this fight together! There was a difference it’s time to bring our mommas home!!