Want to take a moment to welcome the latest avid follower to the SECUJustAsking blog!
That new faithful reader is APCO Worldwide which has been hired with your dollars by the SECU Board as a marketeer and a crisis manager at SECU!
Would like to say "Welcome A-Board" and give APCO's new "We, We SECU!" website a shout out [here's the link]. APCO's current project is the "We Are SECU On The Road" d&pony on parade around the State [link: see 7/11 post].
For SECU members unfamiliar with APCO, here's some background info:
APCO focuses on handling sensitive political and crisis management
issues. Many APCO executives are former government officials,
politicians, and ambassadors. APCO's clientele consists of
multinational corporations, governments, politicians, associations, and non-profit organizations. APCO - Notable clients and work
✔ APCO handled the crisis for Merck & Co's withdrawal of Vioxx from the market.
✔ Kazakhstan's president, Nursultan Nazarbayev hired APCO to extricate himself from a four-year-long dispute with his former son-in-law Rakhat Aliyev.
✔ WorldCom hired APCO Worldwide to handle its political PR surrounding the media frenzy regarding its disclosure that £2.4bn in expenses had been falsely reported in its financial results in 2002.
✔ APCO also promoted and rebranded the Gujarat Global Investors' Summit in India, the showpiece investment meeting of the then chief minister and current prime minister, Narendra Modi as "Vibrant Gujarat".
✅ SECU has made the big-time at last under "this Board's" leadership - and that doesn't come cheap! At least "this Board" has acknowledged that the 2.7 million members of SECU are facing a crisis.
Hope APCO can help "this Board" identify the source of their problems...
Seems it would be a lot cheaper to just stop creating crises...
