Want to take a moment to welcome the latest avid follower to the SECUJustAsking blog!
That new faithful reader is APCO Worldwide which has been hired with your dollars by the SECU Board as a marketeer and a crisis manager at SECU!
Would like to say "Welcome A-Board" and give APCO's new "We, We SECU!" website a shout out [here's the link]. APCO's current project is the "We Are SECU On The Road" d&pony on parade around the State [link: see 7/11 post].
For SECU members unfamiliar with APCO, here's some background info:
APCO - Notable clients and work
✔ APCO handled the crisis for Merck & Co's withdrawal of Vioxx from the market.
✔ Kazakhstan's president, Nursultan Nazarbayev hired APCO to extricate himself from a four-year-long dispute with his former son-in-law Rakhat Aliyev.
✔ WorldCom hired APCO Worldwide to handle its political PR surrounding the media frenzy regarding its disclosure that £2.4bn in expenses had been falsely reported in its financial results in 2002.
✔ APCO also promoted and rebranded the Gujarat Global Investors' Summit in India, the showpiece investment meeting of the then chief minister and current prime minister, Narendra Modi as "Vibrant Gujarat".
✅ SECU has made the big-time at last under "this Board's" leadership - and that doesn't come cheap! At least "this Board" has acknowledged that the 2.7 million members of SECU are facing a crisis.
Hope APCO can help "this Board" identify the source of their problems...
Seems it would be a lot cheaper to just stop creating crises...