Thursday, February 20, 2025

SECU: Sliding Down The Slippery Slope to "New/New" Industry Standard?

... or "Drive-Away"!

   

😎 Oops!

NBCNews [2/10/2025]: "McDonald’s U.S. business reported a steeper-than-expected drop in its same-store sales. Same-store sales at the company’s domestic restaurants fell 1.4% in the quarter; Wall Street was projecting same-store sales declines of 0.6%. [Check out a unicorn performance! - link]

McDonald’s said traffic was slightly positive, but customers spent less than usual during the quarter. Over the summer, the chain rolled out a $5 combo meal to bring back price-conscious diners and reverse sluggish sales. The strategy worked, helping McDonald’s U.S. same-store sales tick up in the third quarter.

✅ "However, analysts have warned that value meals only work if customers also add menu items that aren’t discounted to their orders.

😎 Keep that last comment in mind whenever we (finally!) look at those long promised New/New - "whoo-who ?" - industry standard rewards cards!

... fast food for thought?