Folks are starting to "nose-tice"!
✅ The credit union movement may no longer be a "movement" as one commenter recently noted; adding: " The term movement is a problem in and of itself. It shouldn’t be used anymore - it discredits an industry already fighting for relevancy."[AnonymousJuly 29, 2025 at 9:43 AM]
Whether you agree with that statement or not, the rapidly advancing trends of commercialization and consolidation within the credit union movement are a fact. And, these processes of commercialization and consolidation do discredit the traditional practitioners within the credit union movement.
The future relevancy of traditional credit unions is indeed in danger. Credit unions are no longer the non-profit, member-owned, democratically-controlled, locally-focused cooperatives they once claimed to be.
The hypocrisy is self-evident in mega-bank purchases, growth for growth's sake, the pursuit of market share, and the board/CEO emphasis on "me" rather than "member".
"One is known by the company you keep"; and, competitors, politicians, and members are awakening to "the new industry". The taint of distrust of "the brand" will eventually become universal.
😎 Do we now live in an era of fake news and phony credit unions?!?
"Well, we're not in Kansas anymore, Toto" ... that's for sure!