"Hubris is one of the great renewable resources."
😎 If your goal is to waste time and squander member resources, introducing an SECU rewards card is a pretty safe bet!
Why not just offer members flip phone specials, cable TV subscription deals, fax machine discounts, and Ukrainian travel points?
✅ The nagging unanswered questions about an SECU Rewards card remain:
1) What will the SECU Rewards card offer? We've heard "no annual fee, grace period and lower interest rate" !!! Got all those already with the current SECU credit card, nothing new there.
2) The value to the members of the SECU rewards card must be solely in the rewards - points, travel, cashback, right? Because it certainly isn't hard to find many other card programs with no annual fee and a grace period [link]. And low rates are also available depending on the specific card [link].
3) Not too hard to guess that at best an SECU Rewards card will not exceed the rewards of other cards and will be viewed as inferior by many SECU members, who will easily find a "better deal". Further tarnish on a stellar reputation?
4) Why is it taking so long to introduce a rewards card? SECU has been offering and servicing credit cards for several decades [servicing over 342,000 member cards as we speak!]. What's the "hold up"?
5) If the "new/new" believe rewards are such a good deal, why not just add them to the 342,000 existing, highly loyal SECU credit card holders? Why treat them as second class folks? Look after your current members first!
... another "Blockbuster" idea from the "new/new"?
