... a new look at SECU?
SECU Senior Email Marketing Strategist
😎 If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!
✅ The Senior Email Marketing Strategist will develop and implement email marketing strategies, tactics, campaigns, and programs to meet organizational objectives and [on second thought!] deliver added value to SECU members.
The person in this role should possess an in-depth understanding of email marketing and email coms best practices, industry trends standards, and demonstrated experience in optimizing email marketing performance.
Responsibilities:
✅ - Develop email marketing strategy in alignment with department and organizational objectives. [no second thoughts here!]
- Use Adobe Marketo, and other tools and programs as necessary, to construct life-cycle, re-engagement, transactional, drip, support, newsletter, reminder, and nurture email campaigns including process, automation, quality assurance, compliance, and analysis. Build and communicate email marketing calendars, timelines, status indicators, dashboards, and results reports.
✅ - Manage email processes, methodologies, resources, and documents including tracking and reporting of email success metrics. Develop weekly, monthly and ad hoc reporting on email performance. Present reports and recommendations to leadership and key stakeholders.
- Ensure email calendar, process, data, and content complies with established department and organizational procedures as well as legal, compliance, privacy, and security requirements.
- Collaborate with internal stakeholders to gather and understand overall program and campaign specific expectations and objectives including optimization of A/B/C variations and landing pages.
✅ - Analyze audience behavior, conversion, success rates, understand member experience metrics and assist leadership and analytics teams in defining goals, metrics, KSFs and KPIs for email. Study the competitive marketplace and industry trends to determine opportunities for email marketing and member experience enhancement.
"Audience" behavior???... 'course all your survey responses, comments and votes will be held in strictest confidence. Count on it!
"We" are looking after you...
