Over the last 85 years, SECU was defined by the needs of its individual members in North Carolina. Those needs were pretty basic - help with making sound financial decisions, provided by people the members could trust to "Do the Right Thing" - always. That "Strategic Plan" seemed to work well. The "Members First" approach led to many non-industry standard products and services - "There Was A Difference" - intentionally. The video above shows us what that difference looked like. Too old-fashioned, too quaint, too out-of-touch, too different?
... not going to get easier, may require some folks who would prefer to duck to stand up and be counted. You do realize that means you, don't you?