Saturday, May 17, 2025

The "Rewards Game": CIVIC Style - A little Nothing For Something!

Wasn't really intending to wade back into the SECU rewards card debate. Was looking at the most recent "Independence Day" email from CIVIC FCU (yes, I am a member - see anyone can join!), when that new "6% cash back" card offer popped up from Bank of America [link]. 

CIVIC's "upgrade" pitch seemed to confirm the suspicion that the 60/70% of LGFCU members carrying a balance will be "steered" out of the low-rate Classic credit card into the new rewards offering. The "rewards card" interest rate at both CIVIC and SECU will be 3% higher (that's a +25% rate increase ).

   

            ... "upgrading" to 18%?

Quote: "Consider upgrading from a Classic Credit Card to the Rewards
Credit Card, with no cash advance, annual, or balance transfer fees."

So lets set the benchmark also for CIVIC FCU to measure future success. At 3/31/2025 CIVIC had 43,230 credit card holders with balances of $145.5 million.

😎 By the way, remember the post about CIVIC now offering better across the board savings rates than SECU [link]?  While looking at the email, noticed that CIVIC has now also posted lower rates than SECU on most loans - autos, credit card, personal.

🎆🎆🎆 Prepare for the fireworks come "Independence Day"

 

  "Virtue has its own rewards, but doesn't sell at the box office!" - Mae West


 

3 comments:

  1. Walgreens is currently running a special on coke products. 3/ 12 packs for $9.99. Target has 3/ 12 packs for $18.99. Therefore, Target should kick off all board members and executive leadership team.

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  2. 9:47pm Interesting comparison. Not sure anybody buys a 12 pack of anything at Walgreens!

    But if we do the more likely Walmart vs Target comparison and use stock price as the overall measure, both companies' stock price ended the week @ $100 .

    But the difference over the last year is Walmart stock rose from @$65 to $100, while Target's stock fell from $145 to $100 - so yes I suspect you'll see some changes in management and board.

    BTW that 12-pack of Coke is $14 at Walmart ...vs the Target "18.99"!

    Couldn't find Coke pricing at Walgreens website, but did find an offer for a "rewards credit card"!
    Here's your link: https://www.walgreens.com/mywalgreens/cards/credit.jsp?BAN=CCHPTile&sitecode=WGDCOMHPT&ban=dl_dl_Tertiary__CreditCard

    ReplyDelete
  3. Walmart ( WMT ) warns of incoming higher prices ...

    ReplyDelete