Wednesday, March 4, 2026

When The Bullet Hits The Bone...

"Twilight Zone"

 

 Nobody said it better than the Golden Earring.  No, this is not the golden earring you fearfully imagine sprouting some day from your teenager’s nose or navel.  It’s the late ‘70s rock group and the song is “Twilight Zone”.  The question:  “Steppin’ out into the twilight zone.  Entering the Madhouse, fears that have grown...  

"What will become of the moon, and stars?  Where am I to go, now that I’ve gone too far?  You will come to know, when the bullet hits the bone!"

The Amanas Colonies, 26,000 acres of picturesque Iowa farmland, sheltering seven immaculate villages, are up Highway 151 about 100 miles east of Des Moines.  This is the Midwest, the Heartland. The place where the Deere and the antelope play.  A warp in time through which, you may - perhaps - be able to catch a glimpse of the future – the future of the credit union movement?  
The Amanas were settled in 1855 by the Society of True Inspirationists. The sect was formed in Germany; adopted a communal structure; and had unique, idealistic, and firmly held beliefs sound vaguely familiar?  The communities were self-sufficient and prospered richly.  All things were shared.  Products, such as woolens, handmade furniture, meats and wines, were sold to the outside world.  A sterling reputation was built upon high standards of craftsmanship and a close attention to detail.  The “Amana” name – remember that refrigerator? – became synonymous with quality and value sound vaguely familiar?

"Why don't you download this app..."
The Amanas appeared to be the true Utopia, the new Eden.  But trouble - eventually - always comes to Eden.  At first, the Inspirationists called it “The Reorganization”, then “The Change”, and finally, “The Great Change”, which started as a murmur, became a grumble, heightened to an argument, and ended in 1932 as a split. Eighty years of success forced onto the scaffold of change by a diminished intensity of beliefs, a cooling of religious fervor, a forgetfulness of original purpose and vision sound vaguely familiar?

Their world, however, did not come to an end in 1932.  The Amana Colonies continued on.  The shared structure was abandoned; the religious and the secular were separated. Homes and personal property were divided; stock was issued in the businesses and agricultural interests. Today, the Amanas are on the National Registry of Historic Places and the Amana Heritage Society strives diligently to preserve the cultural heritage of the community and its descendants. Today, the Amanas are still many things, but mostly the Amanas are a novelty, an oddity, a quaint museum of past hopes and ideas - sound vaguely familiar? 
Why did this happen?  The guidebook says:  The Amanas were “a goal visioned through faith, created and established by faith, named for a faith, and dedicated to a faith”.  And, “the first generation had an idea and lived for the idea.  The second generation perpetuated the idea for the sake of their fathers, but their hearts were not in it.  The third generation openly rebelled against the task of mere perpetuation of institutions founded by their grandfathers. It is always the same with people.” – sound vaguely familiar?
😎 Which credit union generation is this?  Are you still living for “the idea”,  is your heart still in it? 
 
 

 
 "You will come to know, when the bullet hits the bone.  Yes, we will come to know when the bullet hits the bone.”

14 comments:

  1. Don't it always seem to go
    That you don't know what you've got
    Till it's gone
    They paved paradise
    And put up a parking lot ...

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  2. Or, the 3rd generation recognized they lived in a completely different world than the first generation, and that they had to adapt and change because they lost relevance.

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    1. 12:52pm Your observation confirms the moral of the story and provides a clear definition and example of irrelevance.. Thanks for sharing.

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    2. @12:52PM Spot on. The sheep here will hate you for the hard truth

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  3. What is the core difference between the credit union founders and today's generation that causes such disrespect? It is likely that the spirituality is weakening with each generation, and there may be those who have not heard of the Golden Rule, Bible passages warning against putting money above all else or caring for the poor. The credit union founders were motivated by those teachings, and they will always be relevant whether you like it or not. - c

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    1. 11:33, the core difference between the credit union founders and today's generation is literally a century of time. The people and leaders aren't different, the times, conditions and circumstances are. Founding leaders saw a problem and solved it. Current leaders have to solve a net set of problems, and accordingly, can't use all the historical solutions. It's not about disrespect, it's about the historical and traditional leaders that don't appreciate or understand the current environment and think that just duplicating what worked before may not work now, even it worked well, and worked well for a long period of time. The CU industry, unfortunately, has too many pundits that are basically advocating for the blockbuster approach and strategy. What make it worse is that most of them have no skin in the game. Maybe they're still members in the CU they used to work for. Great. So worry about deposit rates, provide feedback, and vote in director elections. But that stops well short of being accountable leaders who have to lead through challenges that weren't even conceived of 5 years ago, let alone 10 years ago. That's why is good for folks like Ed Speed to stop lecturing current leaders because they're not running their CU like he did way back when. We know at least one other monday morning quarterback that should do the same.

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    2. “The truth has no agenda.”

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    3. New generations are always faced with new challenges and have to adapt. That is not new, and it doesn't make the new generation smarter than the previous. To me, the core difference is not about the challenges, it is about the focus. The focus should be on maintaining the principles and mission of the credit union; otherwise, you may soon be viewed as another soulless, money making corporation. As the lyrics warn in the 12:02 post, don't replace something beautiful with something cold and ugly. The leaders you want to stop lecturing are trying to keep that from happening. - c

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    4. 2:03.. well I don’t see anyone asking for their help opinion. Their intent isn’t bad - they’re just not correct. The principles and mission don’t change because you implement new technology, offer a new product, grow assets, merge, or sponsor a ball field. The problem is they can’t get out if the last and think any change is a mission violation. If you worked at SECU your whole cateeer and never at a bank, it’s easy to claim any change you don’t like makes us bank-like, or a money making corporation. Last I checked, BTW, we do need to make money to support growth and investment.

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    5. Again, focus is on the money. The focus of a not-for-profit cooperative should be maintaining its principles, fairness, and respect while funding its member-owner services; services that help the member-owners in need and supporting its community; otherwise, it will become irrelevant, lost in the sea of big corporations. While you think career SECU employees might rightfully or falsely accuse actions as bank-like, you should also consider that career for-profit employees may have difficulty adapting to a different prospective. - c

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    6. 3:16. What does all that even mean? Are you saying we are profit-focused like a bank? All the change-resistant old timers were up in arms when Hayes came, but he’s from the credit union industry. So don’t really see your point.

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    7. 3:16PM You need to bring in money in order to distribute it to the membership. Are you brain dead like Blaine?

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  4. "People who live in the past generally are afraid to compete in the present. There's no future in it."
    - Sparky Anderson

    "Holding on is believing that there's only a past; letting go is knowing that there's a future."

    - Daphne Rose Kingma



    "Don't be defined by your past. It was a lesson, not a life sentence."

    - Karen Salmansohn

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    1. 4:08pm Don't mean to be rude but your arrogance is only surpassed by your... get ready for this...IRRELEVANCE.

      It's unusually rare to be A-tier on both. Congratulations!

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