Wednesday, November 4, 2026

About That "We Want To Hear From You!" SECU Member Survey...

      What do you call a group of sharks?

A group of sharks under the ocean  A frenzy! 

"When sharks are extremely active, especially during feeding, they are described as being in a frenzy. They become noisy, and this term captures the intense and chaotic nature of their feeding habits... often associated with the phrase “feeding frenzy.” 

✔ A reader pointed out that the SECU member survey [profiled yesterday - link] can be reviewed without answering any questions or giving up your personal privacy rights. 

So, I paged through it without answering any questions and would suggest strongly that you do so too... [link].  It will just take two minutes of your time 

  • There are 20 total questions ... most are inane, which seems to assume that the survey participants - you and me - are dolts. 
  • Only one question - the last one - actually asks the member for "your feedback about SECU and help guide us in how we can best serve you."
  • Most of the questions are a flagrant attempt to identify your personal financial profile as an individual. Both inept and offensive... under the pretext of seeking "your feedback". 
  • But our credit union survey saves the best for last. There are 8 questions which ask for your zip code, gender, ethnicity, marital status, annual income. date of birth, rent/own housing status, and education level.          
  • Those last 8 questions are  preceded by the following statement: "These last questions are for demographic purposes only. Your responses will be kept anonymous." 

✔  If the answers "will be kept anonymous", why are the questions being asked at all? Obviously the answers to those very personal questions are not "anonymous" to someone!

😎  Please tell SECU members who is using this information and for what purpose. Or do you not trust us?  

   In Leadership and Trust... Character Matters!

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